Are you a dynamic marketing strategist with a passion for driving business growth?
Join Seven Network as our new Senior Marketing Manager in Sydney!
The Opportunity
As a Senior Marketing Manager in Sydney, you will be leading the way in shaping Seven Network’s commercial success. You'll be driving the Network’s trade marketing activity to maximize the success of Seven’s commercial team through the development, management, and delivery of marketing strategies and communications planning.
In this role, you will be the custodian of all trade marketing campaigns and events, partnerships, and activations, supporting the company's objectives to grow Seven’s advertising revenue through strategic communications and activations that change perception, capture attention, and drive engagement.
Reporting to the Director of Marketing, you’ll be responsible for:
- Working closely with key internal stakeholders across Sales and Corporate Communications as well as external stakeholders to develop the annual trade marketing strategy and brand guidelines.
- Building strong working relationships with senior sales stakeholders to ensure alignment on strategy, communication planning, and campaign messaging.
- Overseeing the implementation of trade marketing campaigns and communications, including advertising, direct communications, social media, promotions, EDMS, Inside Seven website, Media I, partnerships, sponsorships, and events. Ensure regular reporting and optimisation.
- Identifying and execute opportunities to advance Seven’s commercial objectives and promote its message through trade media (e.g. sales successes, client case studies, ratings performance, personal profiles, speaking opportunities).
- Managing the trade marketing budget, including forecasting, reporting and optimizing spending.
- Monitoring industry trends, competitor activities, and campaign performance to identify opportunities and make data-driven decisions.
About You:
You’ll be an experienced Marketing Manager with exceptional interpersonal skills, communication skills, project management skills, numeracy skills, analytical skills, and negotiation skills.
You will have:
- 4-5 years in marketing communications and media, preferably B2B, with hands-on experience in creative development, event management and activation, digital marketing, and trade marketing.
- Hands-on experience in the creative process
- Excellent communication skills, ability to articulate insights, manage multiple projects in a fast-paced environment, lead and collaborate effectively with teams, and confidently present to senior management.
- Proven ability to analyze research data, challenge the status quo, develop innovative marketing strategies, and understand target audiences.
- Experience working with agencies, companies, partners, and internal teams
Nice to have:
- Experience within a media organisation
- Strong understanding of Performance Digital and SEM Strategy, Planning, and Buying.
- CRM management experience e.g. Adobe or Salesforce, or similar platforms
- Proficiency with consumer research analytics tools (e.g., Roy Morgan, Nielsen)
Why would you want this role?
Seven is leading the way in creating the media company of the future.
In return, we will provide you with:
1. Generous 7Perks and Exclusive Corporate Discounts: Enjoy a plethora of perks, from exclusive discounts at top-notch retail, tech, and health & fitness facilities. Your well-being is our priority!
2. Collaborative Vibes in a Dynamic Culture: Immerse yourself in a workplace where collaboration is not just encouraged; it's celebrated. Our vibrant culture thrives on teamwork and innovation, providing a flexible hybrid working environment for you to excel.
3. Professional Growth Opportunities: Elevate your career with Seven’s Mentoring and Learning Development programs.
4. Rewarding Recognition: Be recognized and rewarded! Our program offers both monetary and non-monetary incentives, celebrating your hard work and dedication.
5. Competitive Salary: Your efforts deserve more than just applause. Enjoy a competitive salary package, reflecting your commitment to excellence.
6. Generous Paid Parental Leave for All: Family matters, and so do you! Benefit from our inclusive approach with generous paid parental leave for both secondary and primary carers. We support you in every step of your journey.
Seven is committed to creating a diverse and inclusive workplace where everyone belongs. We are Australia’s first media company to achieve the WGEA Employer of Choice for Gender Equality certification and we are proud of our commitment to reconciliation with our Reflect RAP launched in early 2023. At Seven you are celebrated for being yourself, and your contribution will matter.
Don’t just watch Seven & join us and become part of the story.
Visit our LinkedIn Life page to find out more about Seven.
The Seven Network is an equal-opportunity employer, and we are committed to creating a diverse and inclusive workplace.
Recruitment Agencies: The Seven Network does not accept any unsolicited agency resumes and will not be responsible for any fees related to unsolicited resumes.
